R&B's Ashanti is no stranger to drama. Since debuting with her first single, "Foolish" in 2002 she's been linked romantically from the likes of her her boss, Irv Gotti to having a publicly clandestine relationship(if there is such a thing) with rapper Nelly, and in recent interviews both Ja Rule and Irv Gotti express their thoughts that the former Princess of the Inc. did not maintain loyalty when the label suffered hard times.
With a past infused with drama, it's no surprise Ashanti's latest music video, "The Way That I Love You", draws off a plot of deception, devastation and vengeance by a scorned woman. What makes the video stand out is certainly not the concept which has been done before (think "Ring the Alarm" without Beyoncé and incessant sirens in the background), but Ashanti's vocals on this song. Irv Gotti has criticized Ashanti's decision to work with mainly producers outside The Inc. but if this song is any preview of what's to come I wanted to hear more.
Does the woman scorned by a no good man story every get old? Some would say yes, but it sure makes for one hell of a song. Painfully singing about the love of her life who she has been faithful to stepping out on their relationship Ashanti masters a common topic with authenticity. In an industry littered with pretty young things Ashanti steps it up a notch and knocks on maturity's door. The singer always did have a tolerable smooth voice, but her vocals really stand out on this track. With so much passion on this song you definitely know they're singing from personal experience.
Ashanti's album The Declaration is scheduled to be released June 3rd.
No comments:
Post a Comment