Reebok Re-up

The more things change the more they stay the same. Some styles and brands stay relevant generation after generation. Everyone has owned a pair of Reebok classics at one point or another (Adidas, too. But that's another blog post for another day). Sure, yours may have been the original white or black ones and now they're showcased in shoe store displays in neon green, pink, yellow, purple and a bunch of other loud colors, but when they called them Reebok Classics I think they were on to something. Atlanta's B.O.B's is just one of the artists featured in Reebok's Classic Remix Collection, which has paired up some of the newwer innovative music artists with a classic song from the 80s with the release of a new shoe. Kidz in the Hall and Kid Sister have also been featured on the campaign with their versions of, "I'll House You" and "I Got it Made". B.O.B's remake won't officially be released until May19th, but here's a sneak peak behind the scenes.

B.O.B. Reebok Classic Remix 30 Sec. Video Spot from reebokclassicremix on Vimeo.